Waze Ads Fundamentals Assessment Answers 2020

Waze Ads Fundamentals Assessment Answers

How Many People Use Waze Around The World?

  • 20 million
  • 50 million
  • 75 million
  • 100 million

What Is The Waze Key User Benefit?

  • Save drivers 30 seconds per day
  • Save drivers 1 minute per day
  • Save drivers 2 minutes per day
  • Save drivers 5 minutes per day

How Do You Calculate An Ad’s Click-Through Rate (CTR)?

  • Ad Unit Clicks/Impressions
  • Impressions/Ad Unit Clicks
  • Navigations/Ad Unit Clicks
  • None of these

What Business Information Do Branded Pins Provide When A User Clicks On Them?

  • Business locations and store hours
  • Phone number and special deals
  • Store hours and phone number
  • Business locations, store hours, phone numbers, and special deals.

What Type Of Additional Support Do Waze Preferred Partners Receive?

  • Client acquisition
  • Training materials
  • Dedicated Account Manager
  • All of these

What Do Waze Local Ads Offer That Traditional OOH And Billboards Lack?

  • Business name and logo
  • Business address
  • Critical targeting and measurement capabilities to reach an audience of 100% nearby drivers in real time
  • Business phone number

What Can Advertising On Waze Local Help Small And Medium-Sized Businesses Or National Brands Seeking Localized Campaigns Achieve?

  • Raise their profile
  • Increase location awareness
  • Drive in-store traffic
  • All of these

Which Additional Ad Format Does Waze Local Plus Offer?

  • Branded Pins
  • Promoted Search
  • Zero-Speed Takeover
  • None of these

Wazers With 2 To 4 People In Their Household Make Up What Percentage Of Overall Users?

  • 25%
  • 50%
  • 60%
  • 65%

In What Year Did Google Acquire Waze?

  • 2005
  • 2008
  • 2013
  • 2017

How Many Times Per Day Do Drivers Feel They Must Use Waze In Order To Pass “The Toothbrush Test”??

  • 1
  • 2
  • 1.5
  • 0

Which Waze Offering Is A Data Exchange Program That Offers Waze Vital Insights On Proposed Road Closures And Detours?

  • Waze Carpool
  • Connected Citizens Program
  • Waze Local
  • Waze for Brands

What Does The Waze Dashboard Allow You To Do?

  • Manage your account settings
  • Track the performance of your campaign
  • View your Creatives
  • All of these

What Is The Minimum Investment Requirement For Preferred Partners?

  • $15k per month for three consecutive months
  • $45k in the last three months
  • Either of these
  • Neither

On Average, What Navigational Increase Do Businesses Experience When They Advertise On Waze Local?

  • 2%
  • 9%
  • 10%
  • 20%

If You Plan To Spend Less Than $100/Day, Which Solution Is Most Suitable For Your Business?

  • Waze Local Starter
  • Waze Local Plus
  • Both
  • Neither

Zero-Speed Takeover Displays Ads When Drivers ________?

  • Check their phone
  • Come to a complete stop for more than 4 seconds
  • Search for a business
  • Begin driving

Almost ⅓ Of The Wazers You Reach On Waze Local Live Within How Many Miles Of Your Business?

  • 6
  • 10
  • 12
  • 15

What Is Our Company’s Mission Statement?

  • Outsmarting traffic, together
  • Encouraging carpooling
  • Promoting ride-sharing
  • Take 50% of cars off the road

How Are Waze Routes Developed To Be As Efficient As Possible?

  • Crowd-sourcing
  • Collective GPS tracking
  • Both of these
  • Neither

What Does Promoted Search Offer?

  • Priority in drivers’ search results
  • Business name, logo, and address
  • All of these
  • None of these

In 2017, More Than ______ Drivers Visited Local Businesses In The U.S. Advertising On Waze?

  • 0.3 million
  • 1.3 million
  • 2.3 million
  • 3.3 million

What Do All Three Ad Formats Help Small And Medium-Sized Businesses Or National Brands Seeking Localized Campaigns Achieve?

  • Differentiation from similar businesses in their area
  • Improved location awareness
  • Increased navigations to their locations and in-store traffic
  • All of these

Name The Level(S) Of Waze Agency Partnership?

  • Certified Partner
  • Preferred Partner
  • Certified Partner and Preferred Partner
  • Waze Local Partner

How Many Hours Per Month Do Wazers Average On The App?

  • 2
  • 5
  • 6
  • 10.5

Nearly Half (46%) Of All Waze Users Have A Yearly Household Income Of What Amount?

  • $50K or less
  • $75K
  • $90k
  • $100K or more

Insights And Data Allow Waze Local To Effectively Target Drivers By Knowing What?

  • When drivers are visiting your competitors
  • When drivers are near your business
  • When drivers are near your business or visiting your competitors.
  • When drivers are at home or work

Pricing For Waze Local Starter Begins At As Little As $ ____/Day, While Waze Local Plus Starts At $____/Day?

  • $10 / $1,000
  • $100 / $500
  • $2 / $100
  • $1/$500

Pricing For Both Starter And Plus Is Based Upon What Type Of Model?

  • CPM
  • Flat rate
  • Yearly subscription
  • Monthly fee

What Is The Newest Waze Offering?

  • Connected Citizens Program
  • Waze for Brands
  • Waze Local
  • Waze Carpool

On Which Platform Can Small And Medium-Sized Businesses Or National Brands Seeking Localized Campaigns Advertise?

  • Waze for Brands
  • Waze Local
  • Waze Ads
  • None of these

On Which Of The Following Popular Branding Platforms Do People Spend The Most In-App Time Per Month, On Average?

  • Waze
  • Pinterest
  • Snapchat
  • Twitter

More Than What Percentage Of Drivers Using Waze Are Between 25 And 54 Years Old?

  • 25%
  • 50%
  • 75%
  • 99%

Which Agency Partner Service Level Requires Advanced Certification And A Minimum Quarterly Investment?

  • Waze Certified Partner
  • Waze Preferred Partner
  • Both
  • Neither

What Additional Features Are In The Plus Dashboard?

  • Ad Downloads
  • Inbox Impressions
  • Inbox Action Clicks
  • All of these

How Does The Waze Dashboard Define The Navigations Performance Metric?

  • The number of Wazers who search for your business
  • The number of Waze users who click “Drive There” from an ad unit and then “Go” from the Location Preview screen
  • The number of Wazers who see your ad
  • The number of Wazers who click on your phone number

Name The Level(S) Of The Waze Partner Program.

  • Certified
  • Partner
  • Certified and Preferred Partner
  • Waze Local Partner

How Many Crowdsourced Reports On Routes And Road Conditions Does Waze Receive Each Month?

  • 10 million
  • 13 million
  • 27 million
  • 53 million

How Many People Use Waze Around The World Each Month?

  • 20 million
  • 50 million
  • 75 million
  • > 110 million

In The U.S., Almost ⅓ Of The Wazers You Reach On Waze Live Within How Many Miles / Km Of Your Business?

  • 6 / 10
  • 10 / 16
  • 12 / 19
  • 15 / 24

What Is The Most Recent Waze Offering?

  • Connected Citizens Program
  • Waze Ads
  • Waze Carpool
  • None of these

Waze Uses Insights To Effectively Target Drivers _____?

  • When they are at work
  • When they are at home
  • When they are near your business or visiting your competitors
  • When they are not using Waze

If You Plan To Spend Less Than $169/Day, Which Solution Is Most Suitable For Your Business?

  • Starter
  • Plus
  • Brands
  • None of these

Which Ad Formats Does The Plus Solution Offer?

  • Branded Pins and Promoted Search
  • Zero-Speed Takeover
  • All of these
  • None of these

What Do Waze Ads Include That Traditional OOH, Billboards, And Other Ad Platforms Lack?

  • Business name and logo
  • Business address
  • Critical targeting and measurement capabilities to interact directly with drivers in motion and turn your location into a destination
  • Business phone number

In The U.S., Nearly Half (46%) Of All Waze Users Have A Yearly Household Income Of What Amount (USD)?

  • $50K or less
  • $75K
  • $90k
  • $100K or more

Which Waze Partner Program Service Level Requires Waze Ads Advanced Certification And A Minimum Quarterly Investment?

  • Waze Certified
  • Preferred Partner
  • Both
  • Neither

What Can Advertising On Waze Local Help Businesses Of All Sizes Achieve?

  • Raise their profile
  • Increase location awareness
  • Drive in-store traffic by turning their location into a destination
  • All of these

What Do All Three Ad Formats Help Businesses Achieve?

  • Differentiation from similar businesses in their area
  • Improved location awareness
  • Increased navigations to their locations and in-store traffic
  • All of these

What Business Information Does A Branded Pin Provide When A User Clicks On The Info Button?

  • Business locations and store hours
  • Phone number and special deals
  • Store hours and phone number
  • Business location, store hours, phone numbers, and special deals.

In The U.S., Wazers With How Many People In Their Household Make Up 65% Of Overall Users?

  • 0
  • 1
  • 2 to 4
  • 5 to 10

Pricing For Waze Ads Is Based Upon What Type Of Model?

  • CPM
  • Flat rate
  • Yearly subscription
  • Monthly budget

Is There A Minimum Investment To Become Certified?

  • Yes
  • No, but Fundamentals Certification is required
  • No, but Advanced Certification is required
  • None of these

In 2017, Ads On Waze Generated How Many Navigations To Local Businesses Around The World?

  • million
  • 10 million
  • 14 million
  • 24 million

Which Solution Is Meant For Businesses With 1 To 10 Locations?

  • Brands
  • Starter
  • Plus
  • None of these

Pricing For Plus Starts At $____/Day?

  • $1,000
  • $500
  • $169
  • $400

What Type Of Additional Support Do Preferred Partners Receive?

  • Client acquisition support
  • Training materials
  • Dedicated Account Manager
  • All of these

In The U.S., On Which Of The Following Popular Branding Platforms Do People Spend The Most In-App Time Per Month, On Average?

  • Waze
  • Pinterest
  • Snapchat
  • Twitter

Passing The “Toothbrush Test” Means That Drivers Use Waze ____ Times Per Day.

  • 1
  • 2
  • 1.5
  • 0

Waze Is A _____ Movement Company, With The Power To Move People To You.

  • Car
  • Traffic
  • GPS
  • Human

Which Waze Offering Is A Data Exchange Program In An Effort To Form Partnerships With Local Governments Around The World?

  • Waze Carpool
  • Connected Citizens Program
  • Waze Ads
  • Waze for Brands